The original Space Jam website lives on, even with a sequel
When the very first Area Jam film came out, Warner Bros. presented an advertising site with info and lots of spinning images. That website has actually stood firm, staying live online for a complete 25 years. The Area Jam site might vote, smoke, beverage, and get a home loan.
It looks like it’s from 1996, too. Fundamental typeface on a black-and-white background, spinning images, teeny small icons, and clicking a brand-new area can take you to an intense green page with text like “Kids! Much awaits you here in Looney Tune Land. Click on the different parts of the picture above for lots of fun and games!”
If you head to the main Area Jam site now, you’ll be forwarded to a slick trailer and poster for the upcoming follow up, Area Jam: A New Tradition. It’s extremely 2021, and the reverse of its predecessor. However if you click the Area Jam logo design in the upper right, you have the capability to head to the initial website. (You can also go there directly via spacejam.com/1996.)
It’s a fun Easter egg and a tribute to an artifact that somehow managed to survive through two recessions, four presidents, and the rise of wireless internet and smartphones. Tons of companies made promotional websites back in the ’90s, but very few of them managed to survive — they were usually shuttered once they served their purpose. This one relic remains as a blast to the past, a reminder of a simpler time, accessible for anyone who misses the original Area Jam.
Jobber Wiki author Frank Long contributed to this report.