Take-Two acquires mobile games giant Zynga in $12.7B deal

Video game publisher Take-Two Interactive is getting Zynga, the mobile and social video games huge accountable for FarmVille, Words with Pals, and CSR Racing, in an offer valued at $12.7 billion, the business revealed Monday.

The offer is among the most significant in computer game acquisition history, surpassing Microsoft’s buyout of ZeniMax Media and Tencent’s purchase of Supercell. It will offer Take-Two a significant increase in its mobile video games library, which presently consists of video games like Dragon City, Beast Legends, 2 Dots, and WWE Supercard. Take-Two chairman and CEO Strauss Zelnick stated in a declaration the acquisition “significantly diversifies our business and establishes our leadership position in mobile, the fastest growing segment of the interactive entertainment industry.” Zynga’s mobile lineup consists of popular video games such as Empires & Puzzles, High Heels!, Merge Dragons, and Toon Blast.

Take-Two Interactive’s existing console and PC video games lineup consists of recognized hits like NBA 2K, Grand Theft Automobile, and Borderlands, and its approaching slate consists of Borderlands spinoff Tiny Tina’s Wonderlands, WWE 2K22, Marvel’s Midnight Suns, and an improved and broadened variation of Grand Theft Automobile 5 for PlayStation 5 and Xbox Series X.

Conventional video games publishers have actually been on a mobile video games publisher purchasing spree over the previous year, with Take-Two having actually likewise obtained Leading Eleven Football Supervisor designer Nordeus in 2021. Competing publishers Electronic Arts likewise bought Glu Mobile and Playdemic, and Embracer Group obtained Easybrain in the previous year.

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Jobber Wiki author Frank Long contributed to this report.