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New Microsoft Patent Has Xbox Series X Fans Worried About the Future
Entertainment

New Microsoft Patent Has Xbox Series X Fans Worried About the Future

A new Microsoft patent has some Xbox Series X and Xbox Series S users worried about the future of gaming on both Xbox consoles. The patent in question is dubbed "Providing Personalized Content for Unintrusive Online Gaming Experience." What does "Personalized Content" mean? Well, in this instance it means ads. That's right, Microsoft has been exploring how to provide personalized ads in games.How exactly the data would be collected to provide this experience, and how it would work with games where ad placement isn't seemingly possible, we don't know. The patent doesn't go into either of these things in detail, but it does provide some examples including billboards in a driving game or the ad board that lines a soccer field.  You could imagine in a game like GTA 6 this ...