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Five Lessons Learned From Five Years In Business
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Five Lessons Learned From Five Years In Business

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. This article was co-written with Zainab Imichi Alhassan Alli, co-founder, POP Communications. POP Communications POP Communications co-founders Sarah Curtis and Zainab Imichi 2022 marks five years since we launched Dubai-based social media, public relations, and influencer marketing agency POP Communications. And while POP might have officially come into being in August 2017, planning the business framework and brand vision was something we started a couple of years prior. The two of us always envisioned working for ourselves, but we a...