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Harnessing technology to fight against diabetic retinopathy
Technology

Harnessing technology to fight against diabetic retinopathy

The world is facing a silent epidemic of diabetes that claims around 42 lakh lives around the world every year. Globally, around 53 crore adults are living with this disease and facing the risks of blindness, kidney failure, heart attacks, stroke and lower limb amputation that can result as complications of this condition. India shoulders a burden of over 7 crore diabetics, ranking it second place globally. While we are aware that diabetes or diabetes mellitus affects various parts of the human body, the chronic disease also harms our eyes and results in a condition called Diabetic Retinopathy which could lead to an irreversible deterioration in vision. This complication of diabetes i...
How can technology solve influencer marketing problems?
Technology

How can technology solve influencer marketing problems?

Today with the influencer marketing being the new ‘it’ thing that every brand wants to get in on, there remain some factors that many marketers don’t always have a clear insight on. How exactly does this medium work? Can anyone figure out the Instagram algorithm? How do we exactly what we’re getting out of an influencer campaign? Technology brings us clarity for many of these questions and it’s a key tool in optimizing any campaign. Select Right, Target Better: To make the right choice while selecting influencers, we need data. Software and tools, either created by a medium or third party, can collect information down to the minutest details. The better you know, the better you can re...