Athleisure apparel market rides on physical fitness awareness during pandemic: Ujjawal Asthana | Indiablooms
Athleisure is a term to describe hybrid clothing, designed to be suitable both for exercise and everyday wear. With people becoming more conscious about staying fit and healthy these days, the demand for Athleisure is growing. IBNS correspondent Supriyo Hazra catches up with Ujjawal Asthana, co-founder, Zymrat, to know about the future of the segment and his company. Excerpts: Tell us something about the current athleisure business in India? The athleisure apparel market has taken off as the pandemic's increased emphasis on physical fitness, and it's expected to continue growing even after the outbreak. Athleisure, one of the fastest-growing apparel markets, is expanding beyond metro cities as businesses consider empirical retailing. Nearly all athletic companies now offer an athleisu...