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Impact of social media overshadows current trends in men’s fitness | Bakersfield Life
Fitness

Impact of social media overshadows current trends in men’s fitness | Bakersfield Life

It’s hard to imagine a facet of 21st-century life that hasn’t been irrevocably altered, or at least warped in some noticeable way, by the endless growth of social media.But men’s fitness — a field already susceptible to fads, body-image issues and poorly sourced information — may be one of the most profoundly impacted, and gym owners and staff around Bakersfield are taking notice.“I believe that social media can be a powerful tool when in the correct hands,” said Blake Burnard, the founder of Grindhäus Strength and Conditioning. “The problem is that our industry is very unique in that the barrier to entry is so low.”Without proper guidance from certified au...