Enterprise Tech Firms Push Further Into Generative AI
Microsoft Corp.
,
Salesforce Inc.
and other large enterprise technology firms are adding ChatGPT-like tools to business-software systems, even as many corporate technology chiefs remain wary of deploying unfamiliar chatbot technology known for occasionally producing false, inaccurate or confusing results. By embedding the technology into their software products, veteran IT vendors are poised to accelerate its adoption across the enterprise market, in part by leveraging longstanding relationships with millions of commercial customers, analysts say. Established vendors, like Microsoft and Salesforce, understand their customers’ commercial needs and goals, said Charles King, president and principal analyst at IT consulting firm Pund-IT Inc. “Those ...
