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Lincoln Dealers to Pay Hefty Price to Sell EVs
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Lincoln Dealers to Pay Hefty Price to Sell EVs

Lincoln doesn’t currently have any electric vehicles in its portfolio to sell, but that day is coming soon. When it does, the luxury arm of Ford Motor Company wants its dealers to be ready. That means the dealers must be willing to make a major investment – as much as $900,000 – in infrastructure and charging stations, as well as making changes in the way they work with customers. Those dealers that don’t want to make the investment will not be able to sell Lincoln’s EV offerings.Lincoln dealers in top-tier markets are responsible for 90% of Lincoln sales – these dealers will need to make the full $900,000 investment for two DC fast chargers and seven Level 2 chargers, plus other infrastructure changes. Lincoln stores in smaller markets will need one fast charger and four Level 2 charge...