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Ad campaign geared toward boosting business for restaurants impacted by water crisis
Business

Ad campaign geared toward boosting business for restaurants impacted by water crisis

JACKSON, Miss. (WLBT) - With what many hope is the worst of Jackson’s water crisis now in the rearview mirror, restaurant owners have a message for patrons: come back, the water’s fine. “We just want people to know that it’s safe to come back,” said Mimi Grisby, an employee with Broad Street Baking Company & Cafe. Grisby wasn’t talking with WLBT. Rather, she was speaking to people across the metro area, as one of about five or six restaurant workers featured in a commercial for the “Y’all Come Back” advertising campaign.[Click here to watch.]Recently, restaurant owners, advertising officials and community leaders came together to launch the publicity effort, urging people to again eat at Jackson’s restaurants.Rebecca Garrison, executive director of the Fondren Renaissance Foundatio...