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How can technology solve influencer marketing problems?
Technology

How can technology solve influencer marketing problems?

Today with the influencer marketing being the new ‘it’ thing that every brand wants to get in on, there remain some factors that many marketers don’t always have a clear insight on. How exactly does this medium work? Can anyone figure out the Instagram algorithm? How do we exactly what we’re getting out of an influencer campaign? Technology brings us clarity for many of these questions and it’s a key tool in optimizing any campaign. Select Right, Target Better: To make the right choice while selecting influencers, we need data. Software and tools, either created by a medium or third party, can collect information down to the minutest details. The better you know, the better you can re...