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Hispanic Americans Lead the Way in Using Technology,
Technology

Hispanic Americans Lead the Way in Using Technology,

Washington, D.C., July 28, 2022 (GLOBE NEWSWIRE) --   WASHINGTON, D.C. - New research compiled by the cultural intelligence firm, Collage Group, shows that Hispanic Americans are trendsetters in terms of using technology. As a segment, they are super users of the internet, social media, and tech tools. Hispanic consumers are more likely to post to social media daily, and use emerging social media platforms, such as TikTok, among other digital trends. While Americans overall are using such instruments to a greater degree compared to previous years, Hispanic Americans surpassed all groups’ usage rates. The findings are a result of a study called “Hispanic Passion Points,” conducted by Collage Group and released to member brands during a virtual event in late June. Passion Points ar...