News That Matters

Tag: Gen Z

I Don’t Like Your Politics
Politics

I Don’t Like Your Politics

The contested issues that tie to politics, human rights and religion seem to be motivating consumers ... [+] to choose to do business—or not—with certain brands.getty Even if they love the product, 45% of Millennials will stop using a brand or company that does not align with their political beliefs. That’s according to an InSites Consulting consumer research study on how customers want brands to respond during turbulent times relating to politics, inflation, the pandemic and more. More than ever, the U.S. is divided on politics, religion, human rights, environmental issues and many other topics that have people disagreeing and arguing, sometimes to a level of violence. In business, while some vocal customers may try to get a company’s or brand’s attention, most consumers will vote f...