News That Matters

Tag: FORMAT

Bentonville festival combines music, art and technology
Technology

Bentonville festival combines music, art and technology

BENTONVILLE, Ark. (KNWA/KFTA) — A new music festival is coming to Bentonville Friday, Sept. 23 through Sunday, Sept. 25, and it’s promising to change the status quo. Organizers say the FORMAT festival is about breaking away from the norm, so its combining live music with art and technology. One example of this concept is an art installment called ‘Nova Heat’, where you enter through porta potties and walk through artwork to get to the stage. Another includes what’s called ‘The Cube’, a multi-level, 4D music experience. Art is woven throughout each of the many places to listen to music and most of it is being built on-site. If you are heading to the FORMAT Festival make sure to take a look at the free shuttle rides and transportation offered by the festival since park...