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Brightfield Group Launches Cannabis Industry’s First Brand Health Platform

Cannabis Brands Can Now Gain Insights and Learn How Their Brand Compares To The Competition In Consumers' Minds CHICAGO, Oct. 4, 2022 /PRNewswire/ -- Brightfield Group, the leading SaaS platform providing consumer insights and market intelligence for Cannabis, CBD, and the emerging wellness industries, today announced the launch of its Cannabis Brand Health Platform.  This industry-first solution provides an in-depth view of brand health derived from first-party consumer data, allowing cannabis brands across the United States to optimize their brand strategy by tracking how consumers perceive their brand on a syndicated, cost-effective basis.  Brightfield Group is the leading provider of in-depth and actionable consumer data within the U.S. and Canadian cannabis industries. As cannabi...