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Tag: BeReal

BeReal app marketed as spontaneous, candid social media platform
Global News

BeReal app marketed as spontaneous, candid social media platform

The emerging app BeReal is being touted as a spontaneous and candid social media platform meant to connect friends in an authentic way. The app launched in 2020 and was created by Alexis Barreyat. The company said the app was created in response to growing sentiments that other social media platforms were too focused on followers and filters.According to a fact sheet from the company provided to Global News, BeReal’s philosophy is to make people “feel good about themselves and their lives. (BeReal) wants an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.”Dezi Fernando has been using the app for several months and said it has helped her stay in touch with international friends. Read more: Inst...