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Apple Music becoming the sponsor of Super Bowl halftime shows, replacing Pepsi
Entertainment

Apple Music becoming the sponsor of Super Bowl halftime shows, replacing Pepsi

50 Cent performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. Getty Images New York — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. The multi-year sponsorship will begin with this season's Super Bowl on Feb. 12 in Glendale, Arizona. Apple Music replaces Pepsi, which sponsored the show for the past 10 years.Terms weren't announced, but analysts had expected the league to get at least $50 million per year for the rights. "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super ...