Adidas will sell Yeezy designs under a different name following Kanye West controversy, CFO says
Adidas says it still plans to sell Yeezy designs — just with a different name.The shoe and apparel brand announced its intentions to keep selling Yeezy products — which were created by Ye, formerly known as Kanye West — in a quarterly earnings call Wednesday."I can confirm that Adidas is the sole owner of all design rights related to existing product, as well as previous and new colorways under the partnership," Adidas Chief Financial Officer Harm Ohlmeyer said during the call. "We intend to make use of these rights as early as 2023."
"Going forward we will leverage the existing inventory with the exact plans being developed as we speak," Ohlymeyer added.The announcement comes after Adidas said last month that it would cut ties with the rapper...