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Sage Cleaning in Lake Worth started during pandemic

Alicia Colon is CEO of Sage Cleaning, a minority, women-owned family operated business serving Palm Beach County.

WEST PALM BEACH — Alicia Colon is among the millions of Americans who lost their jobs in 2020 because of the COVID-19 pandemic as employers closed workplaces or cut back on staff.

Now she owns a cleaning company specializing in vacation rentals.

Colon, 32, of Lake Worth Beach, worked in the automotive industry in marketing for a decade before being laid off in late February 2020. The events she would have been planning for South Florida Ford dealers were canceled.

Fortunately for Colon, she had already been thinking about starting a cleaning business after reading a Facebook post by a woman who had left a corporate job and opened a cleaning company.

West Palm Beach company now employs 10, has 115 clients

That inspired Colon to found Sage Cleaning, based in West Palm Beach. Colon now has 10 employees and 115 clients, including 50 vacation rental properties that her team handles.

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