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Pure Fitness and Yoga welcomes Kurios, a new curated wellness retail experience to Hong Kong


An essential part of the modern-day wellness experience is not only about feeling good but also looking great and being confident as we embrace various fitness journeys. Long established as one of the city’s most popular wellness hubs, Pure welcomes a new wellness retail experience to 13 of its Pure Yoga and Pure Fitness locations across Hong Kong in partnership with the Rue Madame fashion group. 

Kurios, the all-new lifestyle shop, features everything from apparel and skincare products to healing crystals and home fragrances. The retail spaces are integrated into Pure centres that offer various yoga-style classes, meditation sessions and fitness workshops. 

The name Kurios and its eye logo remind guests to stay curious as they embark on their wellness journeys. Apparel for both men and women from popular athleisure brands, including Sweaty Betty, Alo Yoga, Beyond Yoga and Spiritual Gangster. 

There are also products catered to those seeking to bring their wellness experience home. Among the lifestyle brands available at the shop include Liforme yoga mats and sage and purification sprays.

Kurios’ immersive lifestyle experience lineup extends beyond apparel; nourishing the mind, body and spirit, the shop also offers a range of skincare and spiritual products. 

Eco-friendly skincare brands Fre, Zero to 100, and Abyssian, as well as a curated collection of crystals and singing bowls, are all part of the Kurio holistic lifestyles experience.

Also see: Certified ninja warrior coach-led outdoor obstacle course arrives in Hong Kong for the first time





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