Pitbull, Trackhouse Racing set to trigger a ‘revolution’ in NASCAR

Pitbull aspires to win NASCAR races as co-owner of Trackhouse Racing, however the famous person entertainer is targeted on a bigger aim for the game.

“This is a movement,” the Cuban-American mentioned Tuesday of getting a extra numerous viewers for NASCAR. “This is a revolution … taking the sport and creating a culture.”

Pitbull – actual title Armando Christian Perez – is the second worldwide determine within the final six months to grow to be a staff proprietor, becoming a member of NBA legend Michael Jordan within the sport.

Jordan is the co-owner with Denny Hamlin at 23XI Racing. Jordan, a longtime NASCAR fan, mentioned final 12 months that he hopes to create extra alternatives for Black folks in racing.

Bubba Wallace, who will drive for Jordan’s staff, is happy about Pitbull’s entrance in NASCAR.

“It shows other minorities ‘Hey, if these guys are investing, then why can’t we?’ And continue to grow our sport,” Wallace mentioned Tuesday. “That’s what we need. It’s all about exposure, reaching out to the right people. … We’re changing the game with everything that happened last year.

“I think we’ve put NASCAR on the map in a lot of new areas. A lot of new fans looking to tune in this year, which is great for all of us. We just need to keep the ball rolling.”

NASCAR Cup Series FanShield 500
NASCAR Cup Collection FanShield 500

That’s what Pitbull needs to do with co-owner Justin Marks and driver Daniel Suarez with the first-year Cup staff.

“It’s all about creating awareness,” Pitbull mentioned. “The same way that music is the universal language, I also see NASCAR as the universal language because everybody loves a fast car and a great story.”

Pitbull notes his rise from humble beginnings. He additionally factors to Suarez’s story of coming from Mexico and changing into the primary foreign-born champion in a NASCAR nationwide collection when he gained the 2016 Xfinity Collection title.

“It’s about letting everyone know no matter what in life, if you focus, you work hard for it, you can achieve it,” Pitbull mentioned. “That’s my story and Daniel’s story. That’s why we appreciate Justin and Ty (Norris, a team executive) investing in us as far as believing in us. And we’re here to win and show everybody in the world how to bring everybody together through NASCAR and Trackhouse.”

Pitbull’s attain goes with his “Mr. Worldwide” moniker.

The Grammy award-winner’s social media attain is immense. Greater than 53 million folks have favored his Fb web page. He has 25.5 million followers on Twitter. His Youtube web page has 14.2 million subscribers. He has 8.2 million followers on Instagram.

His social media accounts are more likely to function extra NASCAR quickly. Pitbull will function the grand marshal for the Feb. 14 Daytona 500. That follows the music video he did earlier than final 12 months’s Xfinity and Cup season finales at Phoenix Raceway on NBCSN and NBC.

Pitbull mentioned the film “Days of Thunder” him in NASCAR. He was drawn to Trackhouse Racing due to Marks’ plan to advertise STEM (science, expertise, engineering and arithmetic) training.

In 2015, Pitbull began the SLAM Basis, a non-profit instructional group representing 12 public constitution Okay-12 colleges all through the nation.

“We have a responsibility as people, we have a responsibility as companies in America to make sure not only are we building a successful enterprise, but we’re building something to empower the next generation of people and we’re leaving a legacy,” Marks mentioned.

“I think that’s so consistent with what’s important to Armando. The partnership makes sense. I think there’s so much opportunity for us in the future.”

Stated Pitbull: “It just makes sense, because we’re all here for one reason and one reason only. To create awareness – clearly for NASCAR, clearly for Trackhouse – but more than anything, to show this brings people together.

If there’s anything we need in these times right now, it’s something that unites people, not divides people. That’s what we’re here to do with this platform, (this) opportunity.”

Pitbull, Trackhouse Racing set to set off a ‘revolution’ in NASCAR initially appeared on NBCSports.com

Initially printed

Jobber Wiki writer Frank Lengthy added to this report.