Philip Morris International Appoints Business Innovator Bonin Bough to Its Board of Directors

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LAUSANNE, Switzerland — Philip Morris International Inc. (PMI) (NYSE: PM) today revealed that its Board of Directors has actually selected a brand-new member, Mr. Bonin Bough, reliable instantly.

Bonin Bough, 43, an American business person, is the creator and Chief Development Officer of development accelerator Bonin Ventures. He has actually been Chief Development and Marketing Officer of Sundial Brands (Unilever); tv host of CNBC’s “Cleveland Hustles”; Chief Media and E-Commerce Officer of Mondelez International; Vice President, Global Media and Customer Engagement of Kraft Foods Group; and Chief Digital Officer of PepsiCo.

Mr. Lucio Noto, PMI’s interim Chairman, praised Mr. Bough on his visit and stated, “It is with great pleasure that we welcome a member of the new generation of digital-first executives to the Philip Morris International Board of Directors. As we move forward to ‘unsmoke the world,’ an understanding of how to navigate unprecedented societal and commercial change is vital to our success. Bonin Bough brings us a rich background of driving innovation into and through complex organizations.”

Philip Morris International: Providing a Smoke-Free Future

Philip Morris International (PMI) is leading an improvement in the tobacco market to develop a smoke-free future and eventually change cigarettes with smoke-free items to the advantage of grownups who would otherwise continue to smoke, society, the business and its investors. PMI is a prominent worldwide tobacco business took part in the manufacture and sale of cigarettes, along with smoke-free items, associated electronic gadgets and devices, and other nicotine-containing items in markets outside the U.S. In addition, PMI ships variations of its IQOS Platform 1 gadget and consumables to Altria Group, Inc. for sale under license in the U.S., where these items have actually gotten marketing permissions from the U.S. Fda (FDA) under the premarket tobacco item application (PMTA) path; the FDA has actually likewise licensed the marketing of a variation of IQOS and its consumables as a Modified Threat Tobacco Item (MRTP), discovering that a direct exposure adjustment order for these items is proper to promote the general public health. PMI is constructing a future on a brand-new classification of smoke-free items that, while not safe, are a better option than continuing to smoke. Through multidisciplinary abilities in item advancement, advanced centers and clinical substantiation, PMI intends to guarantee that its smoke-free items satisfy adult customer choices and strenuous regulative requirements. PMI’s smoke-free item portfolio consists of heat-not-burn and nicotine-containing vapor items. Since December 31, 2020, IQOS is offered for sale in 64 markets in crucial cities or across the country, and PMI approximates that roughly 12.7 million grownups worldwide have actually currently changed to IQOS and stopped smoking cigarettes. For more details, please see and

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David Fraser / Corey Henry
Philip Morris International
T. +41 79 843 8603 / +1 (202) 679 7296
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Jobber Wiki author Frank Long contributed to this report.