NASCAR driver Brandon Brown’s new paint scheme that references vulgar anti-Biden meme in limbo

A collaboration in between NASCAR motorist Brandon Brown and a cryptocurrency coin called after the “Lets go Brandon” meme, a coded repulsive insult of President Biden, seemed in limbo on the very same day the offer was revealed.

Max Marcucci, a PR strategist who represents the racecar motorist and Brandonbilt Motorsports, stated NASCAR supplied composed approval of the automobile’s paint plan and sponsorship for the upcoming season of the Xfinity Series, NASCAR’s 2nd tier.

“We didn’t freelance this,” he told USA TODAY Sports, referring to NASCAR’s rules.

But after Brown’s team announced the agreement on Thursday, with a news release along with video and photos of the car, NASCAR informed Brown’s team it still is reviewing the details, according to Marcucci.

Video and photos of Brown standing in front of his No. 68 Chevrolet Camaro show the red-white-and-blue paint scheme that includes “,” the official name of the cryptocurrency coin, across the rear quarter-panel.

Brandon Brown celebrates after winning a NASCAR Xfinity Series in October.

Brandon Brown commemorates after winning a NASCAR Xfinity Series in October.

The acronym LGB represents “Let’s Go Brandon,” a crass anti-Biden saying that started when a reporter misinterpreted a chant she thought was supporting Brown after he won his first career Xfinity race in October at Talladega Superspeedway.

James Koutoulas, a leading holder of LGBcoin, said NASCAR approved the sponsorship deal contingent on the use of the LGB acronym, rather than spelling out “Let’s Go Brandon,’’ for the paint scheme on Brown’s car.

Marcucci said he could not confirm that because he was not involved in those talks.

NASCAR did not respond to multiple attempts for comment.

Fox Sports and both reported that NASCAR said the deal has not been approved and, according to, Brown’s team “jumped the gun’’ in publicizing the move.

But Marcucci said NASCAR provided written approval for the sponsorship deal before Brown’s team publicized it.

“I don’t know where the disconnect was,” Marcucci, vice president at LEVICK, a crisis public relations firm in Washington D.C. “I don’t know what happened, any internal conversations. But we’re just going to try to work through whatever happens next.”

In November, NASCAR repudiated its association with “Let’s go Brandon.”

“Do we like the fact that it kind of started with NASCAR and then is gaining ground elsewhere?” NASCAR president Steve Phelps said. “No, we’re not happy about that. But we will continue to make sure that we have respect for the office of the president.”

Koutoulas stated he fulfilled Brown through a buddy in November at Phoenix Raceway, website of the last race of the Xfinity season.

“Super nice guy,” Koutoulas said, but added that Brown was “pretty adverse to doing anything formal with us” because of the controversy.

About six weeks later, however, Koutoulas read a Dec. 19 New York Times article in which Brown lamented how his association with the “Let’s Go Brandon’’ meme has potentially damaged his appeal to corporate sponsors.

“Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer,” Brown informed the Times. “I have zero desire to be involved in politics.”

At that point, Koutoulas stated, he reached back out to Jerry Brown, Brandon Brown’s daddy and the owner of Brandonbilt Motorsports, and quickly an offer remained in the works. He stated Jerry Brown dealt with settlements with NASCAR.

“(We) essentially turned up with a compromise with NASCAR that we don’t utilize the expression ‘Let’s Go Brandon,’ that we simply utilize the shortened coin name, which is,” Koutoulas said. “And they authorized it, so we had the ability to get automobiles painted.

“We create proposed automobile creates a month approximately back prior to any of this took place since we believed (Brown) was certainly the very best person to naturally do a nationwide sponsorship with. So we had it prepared to go and it’s been a kind an insane week getting all of this worked out and done.”

Jerry Brown did not react to ask for remark.

Contributing: Michelle R. Martinelli

This post initially appeared on U.S.A. TODAY: NASCAR motorist Brandon Brown’s brand-new anti-Biden paint plan in limbo

Jobber Wiki author Frank Long contributed to this report.