‘Made in Quebec’ Strawberries Offer Hope for Food Autonomy

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(Bloomberg) — The pandemic, with its damaged supply lines and closed borders, has actually been a distressing pointer of Quebec’s reliance on imported food. Approximately 75% of its fresh vegetables and fruits, in reality, originated from in other places.

Inside a windowless metal cube in a structure on the borders of the province’s biggest city, Montreal, Yves Daoust is attempting to make a damage in those numbers.

The cube houses some 3,800 strawberry plants set up in vertical gardens, pollinated by bumble bees and brushed by early morning dew. The thoroughly regulated environment is tracked by sensing units and efforts to simulate perfect summertime conditions year-round in a city where the typical outside temperature level in January is 13.6 degrees Fahrenheit (-10.2 degrees Celsius) and the winter season cold doesn’t slow down till Might.

When Daoust’s business, Ferme d’hiver — the name is French for “winter farm” — began offering batches at C$5.99 ($4.80) a pack at neighboring grocery stores in December, the pesticide-free berries were nabbed by consumers accustomed to Mexican or U.S. produce that typically costs a bit less. Now it’s registering farmers to set up the innovation and make Quebec winter season strawberries practical, assisted by C$1.5 million in funding from the federal government.


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Quebec’s history — it harbors a strong nationalist motion — has long enhanced a choice for homegrown services, however after the pandemic interrupted labor migration and triggered some nations to limit exports, regional sourcing ended up being an immediate matter for the federal government.

“The pandemic made Quebeckers a lot more sensitive to the importance of supporting local companies,” Farming Minister Andre Lamontagne stated in an interview. “Every time we increase consumption of Quebec food products by a notch, it has considerable effects on the Quebec economy.”

The federal government allocated C$157 million in November to increase food autonomy. In addition, its financial investment arm, Investissement Quebec, supports private tasks like Ferme d’hiver’s. 2 current tasks it funded were greenhouse growths that together got C$60 million.

The effort lines up with styles dear to Premier Francois Legault, who was chosen in 2018 on a nationalist platform. Quebec, a bulk French-speaking province, is protective of its culture and services and thinks about any items that originate from outdoors Quebec, even from other Canadian provinces, to be “imported.”

Vegetables and fruits aren’t the only issue. Just about half of the all wholesale food acquired by grocers and hospitality business is grown or changed in your area. To enhance that ratio, Quebec is relying on greenhouse production, which it wishes to fold 5 years with C$112 million in help programs.


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Another weapon is state-owned Hydro-Quebec’s low-cost and plentiful electrical power, a crucial reward for a market that needs big quantities of synthetic lighting throughout dark winter season days.

In Compton, a town 2 hours east of Montreal, natural veggie farmer Frederic Jobin-Lawler is improving his 36,000 square feet of greenhouse area with a geothermal heating unit, a dehumidifying system and synthetic lighting. After aids and other help, he’ll pay just about 40% of the upgrade expenses.

Success or failure of the food autonomy effort will depend upon whether little farms like Jobin-Lawler’s can conquer grocers’ basic choice for big providers or whether they can get organizations like health centers to purchase their fruit and vegetables, he stated.

“If we produce more in winter, will our local markets be able to take it in?” he stated. “We don’t want to do this to export, we want to do this to sell locally.”

In theory, the province produces enough to provide two-thirds of its fresh and changed greens, however intake and production don’t match up perfectly. Quebec grows enough cabbage to cover twice over what it eats, so it exports some. But it meets only 17% of its population’s demand for spinach, and 44% for strawberries.

Climate and seasonality have a lot to do with it. As a country, Canada imports the most vegetables and fruits between March and June, followed by the December to February months.

Daoust, the founder of Ferme d’hiver, said he offers a tastier substitute. “It’s not that imported products aren’t good originally, but they are treated to be transported for days,” said Daoust, an engineer by training who grew up on a farm but spent most of his career in the tech industry.


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Imported Workers

Not everyone in Quebec is persuaded by the government’s push. Patrick Mundler, a professor at Laval University in Quebec City, says a rush to produce more fruits and vegetables risks increasing demand for other imports, chiefly farm labor.

“The massive production model is totally dependent on labor,” said Mundler, who published a paper on food autonomy last year. “Workers come from Mexico, Guatemala — I have a hard time accepting we use our electricity to produce cucumbers in heated tunnels rather than buy them from Mexico or Guatemala directly, where they grew in the sun.”

If small farmers manage to get their goods onto grocery shelves where a few giant producers dominate, a big question remains whether consumers will get into the habit of buying local.

“The consumer has the last word,” said Catherine Brodeur, a vice president of economic studies at Groupe Ageco, a consultancy in Quebec City. “The share of consumers who want to buy locally and are ready to pay more grows over time. But a lot of consumers buy the product that’s 5 cents cheaper.”

©2021 Bloomberg L.P.



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Jobber Wiki author Frank Long contributed to this report.