LatinXcellence: Alan Luna hopes his eye for talent changes the face of Hollywood

As a casting director, individuals like him have the power to alter that and open doors formerly near to Latinx skill. In many cases, they even make certain open doors do not slam shut.

Take, for example, one job from years back. While looking for somebody to play a Mexican-American patriarch, some executives chose to start auditioning White males for the part since they had yet to discover a Latinx star they thought was an excellent suitable for the function.

Opportunities to be a protagonist in a tv series do not come frequently for Latinx stars and to see one slipping through the fractures was “tough to witness,” Luna stated. He and numerous others — Latinx allies amongst them — chose not to be quiet witnesses.

“[We] rallied together to say to the network, ‘We don’t think this is right. We think this is a disservice to the community,'” he stated. This consisted of individuals from various departments, consisting of manufacturers and a casting executive within the network.

The network occurred after a couple of days and quickly “found two guys that they loved,” Luna remembered. This isn’t constantly how these stories end, however Luna was grateful this one did.

Prior to Luna ended up being a full-time casting director, he found out the ropes of Hollywood establishing unscripted tv programs from the ground up. It existed the Los Angeles native found out how his work might straight affect the images individuals see on screen. Because, he understood, there was a chance to alter things for the much better.

“As a son of immigrants, it means a lot because you don’t really grow up thinking that’s attainable, and you don’t really grow up thinking that that is exactly what you’re capable of doing,” he stated. “Being able to see that in the first year of my career immediately made me feel like, ‘Holy crap, me — this Latino first-generation kid from LA — can really make a difference in our industry.”

Among the methods he can do that returns to a shift he want to see under the Latinx umbrella itself.

“When you look at the numbers in our representation on the screen, both in the US and in Latin America, most of the people that get leading roles are White-passing Latinos — Latinos that are of European descent, not necessarily Latinx people that are Afro-Latinx or of indigenous descent. And I feel like that’s a problem — a big, big, big problem,” he stated. “The fact that my mom doesn’t see that many leading woman like on her screen for me is a problematic because she is the leading woman in her movie.”

And, one might state, Luna remains in the star in his — and it’s a game-changer.

Alan Luna, a casting director for tv, film and animation, said he saw early in his career that he could effect change in entertainment. "Holy crap, me -- this Latino first-generation kid from LA -- can really make a difference in our industry."


Name: Alan Luna

Job: “Casting director at AM Casting, an office me and longtime casting director Michelle Adams founded together last year. We are one of the only casting offices in the US with two persons of color as the owners and partners.”

Projects I’ve dealt with: “Doctor Strange in the Multiverse of Madness,” “Selena: the Series,” “Gente-fied,” Disney Channel’s “Under Wraps”

Years in home entertainment: 11

Coach: “Unofficially, Natalie Ballesteros, director of talent casting at CBS, and my partner Michelle Adams. Both are wonderful, talented, strong, BIPOC women who have always been there for me and for many other people. Though they both see me as equals, I look up to them as a standard and quality I’d like to always maintain.”

Latino…de dónde?: “First generation Mexican-American, raised in the Westside of Los Angeles.”

Latinx trope I’d eliminate permanently: “There are too many stories about immigration, cartel members, cholos or us being the help. Those are not the four things we are in life. And if it has to be about one of those things, don’t make it trauma porn. Make it into art.”

Latinx actor/actress I believe will be a big star one day: Melinna Bobadilla

Latinx program I want everybody was watching/had viewed: “‘The Baker and the Beauty,’ ‘One Day at a Time’ and ‘Vida.’ I also really want everyone to watch the second part of ‘Selena: The Series’ because that show truly meant a lot to me. And I want ‘In the Heights’ to succeed in order for people to see there is monetary value in our stories.”

Worn-out line that officers state when handing down a Latinx job: “America isn’t really ready for this type of show” or “This show is TOO Latino.” And on the casting side of things, it’s extremely simple for a production to turn a character into a White character instead of turning a White character into a Black or Latinx or Asian character. I believe there’s a problem there. If a casting call is for “open ethnicity” we need to focus on artists from traditionally underrepresented neighborhoods.

What I believe all casting directors might do to assist increase Latinx representation: 1) Employ assistants of color and pay them well so we produce a path for them to end up being casting directors or executives one day — which are 2 entirely various things that produce an effect in different methods. Even individuals in other locations need to employ assistants of color since they might be the departments heads of the future and produce more representation behind the scenes. We need to likewise stabilize a work culture where we deal with assistants on coffees, on lunches, suppers, beverages, etc, whenever we can since those things accumulate for them far quicker than they provide for us. 2) Know colorism and do not hesitate to have hard discussions. It is necessary for our market to comprehend why there has actually been a loud require more and appropriate representation and to illustrate what our neighborhoods actually appear like over the in 2015 and beyond. It’s all right to confess that our market has actually been incorrect, let’s gain from our previous generations errors and turn that into understanding for the next generation of filmmakers, stars and officers. 3) Do not hesitate to handle smaller sized jobs from individuals of color that you would not generally — an indie or a trainee movie or a micro-budget. Your work can raise theirs and assist them get representation or funding for their next job or assist them offer the job. A great deal of those jobs, to be sincere, do not pay much, however I stabilize my time out so I can make certain that I purchase those emerging filmmakers and they can then pay it forward down the line.

Jobber Wiki author Frank Long contributed to this report.