How to Sell Art
The hungry artist of today is no longer a dying breed. In fact, ecommerce and social media are rapidly becoming the most effective ways for artists to self-fund their art, and ultimately, to achieve the financial freedom to sell the artwork they desire to make directly to their target audience. Here’s how to sell art online:
o Look at an artist’s portfolio. A gallery or museum may have a wealth of examples to offer, which can be used to help determine what kind of art a prospective client would like to buy.
o Check out the artists’ previous works if they can’t offer any examples of their artistic ability. If they do have examples, look at them closely. What do you find interesting about their work? Are they successful in terms of their artistic skills or does their work lack in some aspect?
o Ask friends and family about what they like about the artwork they own. A potential client will want to know that you trust that they won’t just walk away from a project once you have it, so make sure that you know what they have to say before you make a purchase.
o Try to find some examples of the art you’re considering purchasing through online auction sites such as eBay. Auctions and listings of works by different artists can be useful for determining what kinds of art to fit your style, what price range you’re looking at, and even what kind of clientele you would prefer to target.
o Make sure you’re willing to talk to someone who understands both sides of the art situation before you sign on the dotted line. It might be a good idea to visit an art gallery during a sale and talk to a knowledgeable salesperson who can discuss your options and answer any questions you may have.
o You’ll need to set up a secure account with a reliable payment processor. Make sure to choose a company that has experience dealing with art sales, as even though it may seem simple, a lot of artists will use the wrong one, making matters worse in terms of their transactions.
So how does one go about learning how to sell art online? While there are a lot of resources available to you online, remember that art is an incredibly private hobby, one best left to experts. Don’t attempt to do it yourself without the proper training and experience in order to avoid getting burned.
The best way to learn the ropes is to enroll in an art workshop. They will teach you everything you need to know about how to sell art online and give you tips and tricks that you won’t find elsewhere.
Many workshops also offer workshops on topics related to selling art in general, including tips on selling art through the mail, how to handle insurance issues, the right techniques for displaying art, and many others. While these courses can be expensive, you’ll be able to learn the basics of how to sell art at a very low cost.
If you want to learn how to sell art through the internet, you’ll also want to make sure that you’re using reputable online auction sites. A lot of unscrupulous sellers will post false information on their sites in order to get more buyers to come along, so be aware of sites which don’t offer up information that could benefit you.
To avoid getting scammed, choose a site that has a guarantee. Be sure that the site has reviews from past customers in addition to a money back guarantee, as this will protect you in the event that a transaction doesn’t work out.
Art galleries are another great place to learn about how to sell art. Many art dealers offer classes on a variety of subjects related to art. Check the web to see if any local art dealers offer these types of classes, as well as online art galleries and museums.