When put together well, your task of printing booklets to be distributed to customers and potential customers can have a big impact. Your business can grow with careful print marketing, utilising online booklet printing and expert guidance to ensure that you are maximising the potential of your brand.
There are a few key tips that you can take with you when considering how to print a booklet for your business and the different things that you need to think about to get it right before it is printed and sent into the hands of your prospective customers.
What do you Want to Print a Booklet?
Before you do anything else you need to sit down as a team and think about why you want to look for an online booklet printing service. What type of people are you trying to reach with this booklet? What is the message that you want to send? Everything else you do after this stage will come about based on the decisions at the beginning.
A booklet designed to showcase new products and services in a straightforward manner will look and feel very different to a booklet telling a story about your brand and company to a brand-new audience at an industry event.
Clear Content and Readability
Your audience must be able to clearly read the content within your booklet. After all, the whole idea is to give them some important information about your business and become a positive thought in their minds whenever they think of you.
You don’t want to overload a printed booklet with too much copy, but it also must be enough to make sense and to prove you are a credible authority within your industry.
Images and Colours
Alongside your written content you need to consider the type of imagery and colours you are going to choose for your booklet. The colour scheme, logos, and general style should all tie in with your brand image for consistency. People are drawn in by exciting design, bold colours, and sharp images.
Professional photographs and the right colour combinations can make for an aesthetically pleasing company brochure that the reader instantly wants to pick up and then finds it hard to put down.
What Type of Paper do you Need?
There are many different types of printing paper that can be used for printing booklets for your business. Alongside all the other choices you’ll make here, this is one of the most important. Using recycled paper in a demonstrative way might work well for a company pushing a message of sustainability.
A company looking for high-end clients might want to look at printing paper that is of the highest quality and glossy finish.
Remember The Call to Action
You’ll have worked out the purpose of the booklet printing exercise and what types of customers you wish to reach with it. Once you have gone through the design and layout, colour scheme, size, and type of print, don’t forget about the reason you’re printing booklets at all.
Remember to include a call to action, imploring the reader towards the action you want them to take. Include your contact information clearly, this can be in multiple locations across the booklet, readily seen by the reader so they know how to get in touch once they’ve put the booklet down.
Choose a Professional Printing Supplier
The final tip is an important one, find a supplier for booklet printing in the UK with experience in delivering high quality booklets, brochures, leaflets, business cards, and other types of traditional print marketing. Once you have decided the purpose of your business brochure, and how you want it to look and feel, the next step is vital.
Finding that supplier that provides high-quality materials without it costing you the earth is the perfect balance to ensure you get your potential customers talking about your brand in a positive way.
Printing booklets for your business is a great way to connect with a new audience, to showcase upcoming promotions and offers for existing customers, or to portray your brand as an authority at a trade show. Traditional, offline marketing still has a place in the modern world. It can be used to stand out from your competitors in a world where most businesses focus their marketing solely on digital marketing. It can also be used to great effect alongside online marketing – linking products and providing a consistent thread across all aspects of your brand.
If you need to print a booklet for your business, it could be the best decision you make today for the future of your business and your attempts to reach new customers.