Doja Cat’s ‘Need to Know’ video actually gets video games

In the brand-new video for “Need to Know,” a single off the upcoming album, World Her, Doja Feline playfully grinds the air to dance in her underwears, then plays her PlayStation 5 along with her performers of baddies. The little information is yet another example of how the pop artist and TikTok viral feeling threads computer games into her work.

The video is a reasonably basic principle: Doja and her ladies have a night out on the town. There’s simply a minor twist: They’re all aliens — Doja herself looking like Aayla Secura from Star Wars — and it occurs in a retro-futuristic Blade Runner-esque world. Rather of illustrating them getting all glammed up and placing on makeup, we see the group relaxing on the sofa, and pregaming with computer game. It’s hot. It’s saucy. And many of all, it’s exuding with Doja Feline’s typical playfulness as she dances on the couch and efficiently grinds the air to dance along with her ladies.

“The concept truly came from Doja and her team,” director Alex (AJ) Favicchio informed Polygon over e-mail. “Planet Her was the guide and she really had a great base story for the visual.” Favicchio directed the music along with Miles Cable television, with assistance from their production business, SixTwentySix Productions. And what’s obvious about World Her is how Doja handles to record the spirit of being hot, however likewise, you understand, imitating a common 25-year-old.

Leading up to “Need to Know,” Doja has actually continued to mess around in the video games area. She has a Twitch stream from time to time where she spins humorous, off-the-cuff raps while playing. Her video for “Kiss Me More” likewise included a fictionalized video game. She goes off in interviews about the type of video games she likes to play. (More just recently she’s been playing Gang Monsters and Inside, in case you were questioning.)

Doja Cat sits in a futuristic midcentury style sunken living room while holding on a playstation 5 controller. she’s surrounded by a ton of alien girls

Image: SixTwentySix Productions

Doja Feline becomes part of a pattern of mainstream artists dipping into video gaming and animation culture. Megan Thee Stallion has actually rapped about Naruto, published images in Kakegurui cosplay, and even collabed with CrunchyRoll to make her own line of anime-inspired clothes. The hip-hop artist Lil Nas X has sci-fi futuristic styles in his music also, carried out on the kids’s video gaming platform, Roblox, and even launched a video game where you twerk for his single, “Montero (Call Me By Your Name).”

Unlike the majority of her contemporaries, Doja Feline is a star who accepts video gaming like a regular individual would: not as a specific niche thing to be into, however as a kind of media that simply exists. In her world, video games are similar to music or tv — they’re there. And the 2 directors of World Her, Cable Television and Favicchio, feel the exact same. It’s not truly about “nerd culture,” it’s simply something that’s cool, duration. “We’re all nerds behind the camera, just pick your department,” Favicchio stated.

“This never felt nerdy in my eyes,” Cable television stated. “I’m a big gamer and just overall geek. Always being attracted to 3D art and video games, I’ve been itching to dive into this type of work.”

What’s more is that the video wasn’t simply influenced by computer game, it likewise utilized innovation from computer game to make it take place. Cable television developed all of the 3D scenes utilizing Unreal Engine, comparable to the unique impacts on The Mandalorian.

“Unreal Engine is beginning to migrate into the production world and I feel like we are one of the earlier adopters of it.” Cable television stated, “Unreal Engine has been so fun and daunting at the same time, but as I get deeper into it, AJ and I are learning how we can keep utilizing this tool for more and more projects in the future.”

Jobber Wiki author Frank Long contributed to this report.