Columbus Crew SC to rebrand, changing its name to Columbus SC, and unveil new logo

Update: The Dispatch has actually validated the Team is altering its name to Columbus SC, upgrading its crest, and prepares to utilize “the Crew” as a label for the club.

The Columbus Team discovered itself in a public-relations quagmire Sunday when the group’s brand-new main name and main logo design were dripped by numerous media outlets and fans offered a speedy blowback condemning the modifications.

The Dispatch has actually validated that Columbus Team SC will now be called Columbus SC — or Columbus Soccer Club — with “the Crew” being a label that won’t appear on the main crest however will still be viewed as a standalone name around the arena and on product.

Reports had actually swirled on social networks about a prospective rebrand because late Friday after group president Tim Bezbatchenko, vice president of marketing Patrice Croci and other front-office personnel notified the Nordecke fans’ group of the soon-to-be-announced name and crest.

A picture of the brand-new main logo design, which The Dispatch validated through sources as genuine, dripped Sunday early morning. The style is the shape of the Ohio flag with “Columbus” atop the image, “SC” at the bottom in between the flag’s swallow tails and a big, blocky, white “C” on a black background in the middle of the flag.

The primaries of black and gold remain in the crest, however the yellow that has actually been associated with the Team because its creation as the first string in Big league Soccer is less noticable than the black and white.

An APPEARANCE BACK: The history of the Columbus Team

MORE: Team fans’ group Nordecke states members weren’t associated with rebrand conversations

Group attempts to assure fans ‘Team’ isn’t gone

The group provided a declaration through a spokesperson Sunday afternoon in action to the speculation.

“Recently, images have surfaced depicting a new logo for Columbus Crew SC,” the declaration checked out. “The Crew and the Black and Gold remain at our core, and we continue to embrace and respect our heritage while modernizing our marks as our club and the city of Columbus evolve. We look forward to revealing those in their entirety in the near future.”

Sources informed The Dispatch the conference with the Nordecke led to strong opposition, screaming and one fan implicating Bezbatchenko of being a “traitor.”

A number of members of Nordecke management did not go to Saturday’s MLS match versus D.C. United, obviously under demonstration.

The possibility of the club dropping “Crew” from the name triggered a speedy reaction when The Dispatch reported in January 2020 that the group was thinking about altering its name and colors. Fans fasted to firmly insist that any rebranding by the club need to keep the black and gold and the name “Crew.”

At the time, Bezbatchenko reacted by stating, “The colors Black & Gold and the moniker ‘The Crew’ are critical parts of our club’s identity and have been beloved by supporters since 1996. Discussions regarding overall brand identity include critical supporter feedback, and any reports suggesting a departure from the above by the club would be inaccurate.”

Tim Bezbatchenko, Crew SC President & General Manager, and Steve Lyons, Crew SC Executive Vice President Chief Business Officer, pose with jerseys as Columbus Crew SC unveiled its primary kit for the 2021 season at an event held at the New Crew Stadium.

Tim Bezbatchenko, Team SC President & General Supervisor, and Steve Lyons, Team SC Executive Vice President Chief Organization Officer, present with jerseys as Columbus Team SC revealed its main set for the 2021 season at an occasion held at the New Team Arena.

Fans puzzled by requirement for modification

While some revealed an indifference or a favorable response to the name and crest modification on social networks, the dominant style of responses from fans was among confusion regarding why the group seemed like it needed to make modifications, along with opposition to the elimination of “Crew” from the main group name.

Morgan Hughes, who was the most noticeable leader of the Save The Team motion that grew after previous owner Anthony Precourt attempted to move the club to Austin, Texas, in 2017, stated it was most likely clever for brand-new management and the brand-new ownership to think about a rebrand.

However, he included, eliminating the Team from the name — even if it can be utilized as a label — was bad judgment in the eyes of the group’s most devoted fans.

“We’re not Columbus SC, male. We’re the Team,” Hughes said.

“This is going to get blowback from fans because this is 26 years of supporting the Crew, rooting for the Crew, saving the Crew. All those things have one thing in common: Crew,” Hughes added. “They may use the moniker in a loving way … at the end of the day they are changing the name of our team no matter what.”

There’s no date for the official release of the new name and logo, but The Dispatch was able to confirm a report by Massive Report that front-office members held a meeting after Saturday’s game in response to the reaction after supporters received a presentation.

Follow The Columbus Dispatch’s Jacob Myers on Twitter @_jcmyers.

This article originally appeared on The Columbus Dispatch: Columbus Crew SC to rebrand, change name and unveil new logo

Jobber Wiki author Frank Long contributed to this report.