If you’re a Destiny 2 player, chances are you may have noticed a shift in communication from Bungie, where its employees were normally pretty open about chatting about the game, and we’d get massive, deep-dive TWABs or State of the Game posts with relative frequency. Interactions on Twitter or in reddit threads about the specifics of the game were common.
But now? Most of that has stopped. The scores of Bungie employees I follow are mostly just tweeting about personal things, and if there is anything that has to do with the company, it’s usually sharing open job listings. There’s almost no direct engagement about the game itself.
And that’s on purpose.
Responding in a reddit thread about how players missed hearing from Bungie in the subreddit like they used to, community manager DMG explained what exactly was going on, and why this was neither an accident, nor meant to be a punishment.
“Here’s the thing, the harassment we’ve spoken to isn’t just rude replies on twitter or vague comments. There have been real threats towards our people and our studio. We’re taking them seriously, which is leading to an amount of reduced communications as the team plans future protections / strategies to help avoid these sorts of things.
I will be very clear in saying that I appreciate the studio in the amount that’s it’s helped me personally after some serious harassment towards me and my family. I’m taking time off in part because of this. Just because you can’t see it directly in a given tweet or forum reply doesn’t mean that it didn’t happen…
I agree – it’s a bummer that we don’t have as much interaction here as of late. The team is planning ways in which to communicate with you all – some of these plans I’m really looking forward to when I get back in.
I can assure you that many on the team are checking out threads each day and talking about your feedback.”
DMG himself may be the prime example of this, as he’s now been on personal leave as he says, in part due to the toll of the very serious harassment he and his family have received simply existing as the game’s community manager. A recent Bungie lawsuit cites a toxic player who directly threated DMG personally and said he’d be moving close by to him and he would not “be safe.”
Now, Bungie apparently is rethinking communication as a whole because of how unsustainable it became with not just salty players mad about game issues, but actual threats. These days, TWABs are light, social media interaction is reduced or gone and info drops appear to be getting condensed into things like the pre-recorded Lightfall showcase happening in a month, with no “huge news” planned before that.
This has some very real impacts on the game itself. For instance, now that sandbox lead Kevin Yanes was chased off Twitter by fans angry about a not-returning exotic, that may not translate into us not getting any actual detailed information about arc 3.0 ahead of launch, and like solar 3.0, it may just arrive in the live game.
Bungie’s communication was one of its strongest suits as a developer, but they simply do not believe the same kind of transparency is possible given the very real threats they’ve faced without some big overhauls.
So, currently things are in a holding pattern. My guess is that the directive is probably not to discuss specifics of the game’s content on social media at the moment until they figure out new, more protective policies. Which is why it’s been so quiet around here.