Built partners with LaJoie, Spire Motorsports for 10-race Cup Series program

CONCORD, N.C. — Spire Motorsports revealed Tuesday that Developed will go back to the group‘s family of partners in 2022 and serve as the primary sponsor aboard Corey LaJoie‘s No. 7 Chevrolet Camaro ZL1 for the NASCAR Cup Series’ season-opening Daytona 500 at Daytona International Speedway.

In addition to The Terrific American Race, Developed will likewise be showcased as LaJoie‘s main partner in 9 other races throughout the 2022 season, consisting of:

March 13: Phoenix Raceway
April 9: Martinsville Speedway
Might 22: Texas Motor Speedway (NASCAR All-Star Race)
June 5: World Wide Innovation Raceway
July 3: Roadway America
Aug. 14: Richmond Raceway
Aug. 27: Daytona International Speedway
Sept. 4: Darlington Raceway
Oct. 23: Homestead-Miami Speedway

RELATED: Total 2022 NASCAR Cup Series schedule

Developed was called the Authorities Protein Bar of NASCAR when the 2 companies revealed a multi-year collaboration in October 2021.

“Built is more excited than ever to continue our partnership and friendship with Corey LaJoie and Spire Motorsports,” Developed CEO Nick Greer stated. “There is something incredibly special about Corey and his ability to ‘stack pennies‘ like no one else on or off the track. We are thrilled to stack those pennies together with Corey and we will find ourselves in Victory Lane soon. Built.com and its entire Built family feel so fortunate to be part of this great NASCAR community. It‘s go time. What a great year this will be.”

The expression “stacking pennies” has actually ended up being a life and profession viewpoint for LaJoie. Regardless of being the child of two-time NASCAR Xfinity Series champion Randy LaJoie, the third-generation racer has actually charted his own trajectory in the sport and champs little achievements that amount to the amount of a bigger success.

“I‘m honored to welcome back my friends with Built.com for their third year in the sport,” LaJoie stated. “It‘s been a blast being a part of their creative marketing strategies to grow the program. The Built leadership team brings a ton of energy to Spire Motorsports as well as to NASCAR. 2022 is going to be an amazing season with them on and off the track.”

LaJoie ended up ninth in in 2015‘s Terrific American Race and made a career-best sixth-place surface at The World Center of Racing in the 2019 Coke No Sugar 400. The Concord, North Carolina, native has actually logged 12 overall starts at Daytona on NASCAR‘s senior circuit, consisting of 10 on the standard 2.5-mile superspeedway and 2 on the overwhelming 3.61-mile roadway course. Over those 10 superspeedway begins, LaJoie has actually led 2 laps, notching 3 top-10 and 6 top-20 surfaces.

“Everyone at Spire Motorsports is eager to get the season underway,” Spire Motorsports co-owner T.J. Puchyr stated. “Corey and the entire No. 7 team did an outstanding job last season. We‘re exceptionally proud that Built recognized that success by adding more races to its 2022 plans. Corey is a smart, patient racer on superspeedways and knows how to follow a plan. That‘s why he runs up front when it‘s time to race for the win. He knows the craft well, so we know when we go to the Daytona 500, Corey gives us a chance to win on NASCAR‘s biggest stage.”

The 64th running of the Daytona 500 will be telecasted live on FOX, Feb. 20 starting at 2:30 p.m. ET. The very first of 36 races on the 2022 NASCAR Cup Series schedule will be transmitted live on the MRN and SiriusXM NASCAR Radio.

Jobber Wiki author Frank Long contributed to this report.