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Blue & You Fitness Challenge brings a fun focus to health goals with 20th annual event

Want an opportunity to get healthy and earn up to $30,000 in prizes in the process?

Kirsten Lippencott, Arkansas Blue Cross and Blue Shield manager of Well-Being Strategies and Race Administrator, stopped by Arkansas Style to spill the tea on the Blue & You Fitness Challenge.

To see how you can join in the challenge, now in its 20th year, visit

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