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Bioniq acquires home fitness mirror firm VAHA

Personalised nutrition firm Bioniq has acquired VAHA, which is billed as… ‘Europe’s leading interactive home fitness mirror and the first of its kind in the UK.’

The acquisition is seen as a continuation of Bioniq’s expansion plan and strengthens its health subscription offering in Europe and the Middle East.

A release from Bioniq noted that… ‘Under the acquisition, VAHA will become part of the Bioniq global platform enhancing the team’s offering of tailor-made health and wellness services. Currently available across eight countries in the EMEA, Bioniq plans to expand into four more countries including the USA by the end of 2023.’

Bioniq CEO, Vadim Fedotov said “This is a glimpse into the future of personalised health in the form of tailor-made wellness solutions and home fitness driven by data and innovation.

“Bioniq is built upon precision, quality and research; our core belief being that innovation should first and foremost impact quality of life and wellbeing.

Health has many crucial drivers, one of the main being daily activity ;and so we are incredibly proud to welcome VAHA to the Bioniq global platform to enhance the daily progress of our members. Together, it is our goal to support, motivate and educate people across the world to lead as fulfilled and healthy lives as possible.”

Newly appointed CTO of Bioniq, Calin Popescu (co-founder of VAHA), added “It has always been a top priority for me to make health and wellbeing more accessible. By combining personalised home fitness with bespoke supplements we create an incredible global health platform to continuously innovate and build life changing products.’’

Bioniq’s approach starts with a biochemical analysis, including a 50-parameter blood test. Once analysed, the company’s algorithm prescribes a custom nutritional supplement formula for each customer.

Bioniq partners with institutions such as London Global Practice, King’s College Hospital and Lanserhof, and global VC funds including HV Capital, Rocket Internet, Unbound Venture, Porsche Ventures and TQ Ventures.


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