Analysis: 2021 Oscars tried to celebrate the business, but didn’t put on much of a show
Years of effort to promote variety after the #OscarsSoWhite project might be seen in other places, from “Minari’s” Korean co-star Yuh-jung Youn to Pixar’s “Soul,” the animation studio’s very first motion picture with a mainly African American cast. Even Anthony Hopkins’ Oscar for “The Father,” while avoiding Chadwick Boseman from getting that honor posthumously, made the 83-year-old the earliest acting winner, a blow versus ageism in a market understood for practicing it.
Such developments, nevertheless, are just one of the methods a diverse business like his year’s awards can be evaluated, showing development in some locations and shortages in others.
Yet in the concentrate on receivers and candidates, the manufacturers appear to have actually forgotten the audience. Mainly giving with clips of the chosen movies — a number of which, it deserves keeping in mind, were certainly seen by couple of possible audiences — they provided the most talk-heavy Oscars in current times, with long reviews from the speakers and no apparent “Wrap it up” button on the approval speeches.
Moving components typically provided throughout the telecast into the preshow — like taped efficiencies of the chosen tunes — maximized time for that. However the gambit sapped the awards of the majority of their conventional home entertainment possessions, and in a year specified by loss, the manufacturers inexplicably raced through the In Memoriam sector, blunting what might have been amongst the most psychological minutes.
Granted, the mere act of mounting these awards during the pandemic provided some cover for experimentation, while diminishing the customary pressure to maximize ratings. That’s about the only reasonable explanation for shifting the conventional awards order and handing out best picture before the top acting categories, setting the stage for the night’s awkward ending.
Assuming that the numbers drop sharply, it will be hard to separate the extent to which that was beyond the manufacturers’ control, as opposed to being at least partly due to a telecast that too often felt like a public television pledge drive.
Measuring the impact of the awards will prove equally elusive, since streaming services — which dominated the evening, amassing roughly two-thirds of the honors — are famously stingy about revealing how many people watch them.
Will more people subscribe to Hulu because “Nomadland” won? Will fewer cancel Netflix because of its seven prizes? Can you translate the marketing, publicity and talent-relations benefits into a tangible value?
During ABC’s preshow David Rubin, president of the Academy of Motion Picture Arts and Sciences, expressed hope that movies can “lead the way toward a life at the end of the tunnel” following the pandemic, heralding a time when people can safely assemble again, including in theaters. A video using the hash tag #TheBigScreenIsBack promoted seeing movies “the way you’ve always loved them.”
Should that happen, the shortcomings of this year’s Oscar telecast — and the doom-saying about the movies’ future — will likely be forgotten. A return to greater normalcy will carry the hope that bigger, more commercial movies will cause rankings to rebound, even if Sunday-night’s show matches the grim predictions.
For now, though, the organizers of this year’s Academy Awards can at finest derive some satisfaction from having fulfilled the goal of cheerleading for their business. It’s just that in doing so, coming to the end of this extremely difficult year, they failed to put on much of a program.
Jobber Wiki author Frank Long contributed to this report.