Alterra Mountain Company Announces $207 Million in Transformational Changes at Four Marquee Destinations

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Town Advancement, Base-to-Base Gondola and Tech Development Become Top Priorities

DENVER — Alterra Mountain Business reveals its strategies to invest $207 million in capital enhancements for the approaching year, consisting of transformational base location and on-mountain advancements at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain.

This year’s $207 million strategy consists of $111MM in considerable resort jobs, $31MM in business innovation systems, $65MM in resort upkeep and preparing to continue to support the business’s dedication to improve the visitor experience.

“This past season has proven that our guests are loyal, passionate and looking forward to the many seasons ahead, and we plan to provide them with a premier guest experience as we focus on the long-term future of our mountain destinations,” stated Rusty Gregory, CEO, Alterra Mountain Business. “Alterra Mountain Company has exceeded our initial five-year goal to invest over half a billion dollars into our destinations, in just four years. We continue to be committed to infusing meaningful capital into on-mountain enhancements, base area development, and advanced technology that will elevate the mountain experience for all who visit.”


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This year’s capital expense will concentrate on 4 significant location advancements and a dedication to innovation facilities and development.

Deer Valley Resort, Utah: Snow Park

The Snow Park Lodge and base location will see a total modification to produce a premier base location experience for visitors coming to Deer Valley. The brand-new base location will supply extra lodgings and skier services, brand-new modern food and drink and après alternatives, and an extra ski beach and updated mountain transport network.

Snow Park will include architecture and style influenced by the mountains, permitting the natural setting to stream through the brand-new plaza, using a selection of activities and mountain views. A brand-new extensive ski beach will use a location for more visitors to enjoy skiers and take in the sundown as they delight in an ultimate Deer Valley après scene.

A brand-new incorporated transport and movement center with numerous gain access to points from brand-new parking centers will drastically enhance the present visitor arrival and mountain gain access to experience.

Pending city government evaluation and approval. Snow Park is predicted to begin in 2022.

Squaw Valley Alpine Meadows, California: Base-to-Base Gondola

The modern and extremely expected Base-to-Base Gondola (B2B) will start building and construction this summertime. This base-to-base connection will take skiers and riders in between the Squaw Valley and Alpine Meadows bases in around 16 minutes, presently a seven-mile drive. The B2B will be among the most impactful lifts in The United States and Canada with 8-passenger cabins and the capability to move 1,400 individuals per hour in between resort base locations. The B2B will use access to 6,000 acres of snowboarding and riding for all ability levels on one smooth flight, with 360-degree renowned views.

The $60MM B2B job consists of 2 primary terminals, 2 mid-stations and extra base location enhancements targeted to improve the visitor experience.

Mammoth Mountain, California: Main Lodge Redevelopment

The brand-new vision for Mammoth Mountain Main Lodge location builds on the Massive tradition, rooted in the history and setting of the mountain, the town, and surrounding Eastern Sierra to curate a vibrant brand-new year-round entrance for those who are enthusiastic about mountain experience.

The Main Lodge redevelopment multi-year strategy will produce the “Base Camp to the Eastern Sierra,” offering the world’s finest ski beach, modern services, Experience Concierge Center, a selection of shop dining and retail experiences, high-end accommodations and a range of property ownership alternatives, total with unequaled club features and programs.


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This enthusiastic strategy remains in the allowing stage and arranged to start building and construction in spring 2023.

Steamboat, Colorado: Gondola Square Redesign & Leader Ridge Surface Growth

Steamboat will start a three-year, $135MM base location redevelopment and on-mountain surface growth to transform a premier visitor experience to match the location’s long acknowledged market quality.

Steamboat’s Gondola Square will be changed into a multi-use, amenity-rich plaza developing an easy-to-navigate location core, total with extra dining and après, retail, home entertainment and inviting meeting place for visitors to delight in year-round. A reimagined visitor arrival experience will get rid of troublesome stairs and supply direct and simple access to the mountain. Visitors will now have the ability to completely experience the enjoyable, household environment and be completely immersed in Steamboat’s western hospitality.

Stage I of the redeveloped plaza is anticipated to begin following the location’s close of the 20/21 winter. This stage will bring instant enhancements to the visitor arrival and flow and will clear the method for visitor improvement features anticipated to be finished by the start of the 22/23 winter.

On-mountain enhancements slated for the 21/22 season, (pending extra approvals), consist of 650 brand-new acres of advanced/expert skiable surface in Leader Ridge. The brand-new location will likewise consist of a first-rate mentor location and the very first leg of the brand-new Big Blue gondola, offering gondola access to the freshly re-developed Bashor mentor location. Steamboat’s path map will broaden by almost 20 percent for an overall of 3,620 acres, making Steamboat the 2nd biggest ski location in Colorado.

Business Innovation Systems

Alterra Mountain Business will invest $31MM to boost the shipment of customized experiences, streamline deal procedures and relieve wait times. Top priorities consist of Ikon Pass mobile app improvements, growth of mobile food buying, updated location apps and a brand-new single sign-on that will make it much easier for visitors to connect with Alterra Mountain Business throughout all digital touchpoints.

Alterra Mountain Business’s multi-destination season pass item, the Ikon Pass, is presently on sale for the 21/22 winter, using skiers and riders access to 44 worldwide mountain locations throughout the Americas, Europe, Australia, New Zealand and Japan. The Ikon Pass can be bought at


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About Alterra Mountain Business

Alterra Mountain Business is a household of 15 renowned year-round mountain locations, consisting of the world’s biggest heli-ski operation, using the Ikon Pass, the world’s most recent season pass that welcomes skiers and riders to look for the special of each mountain. The business owns and runs a series of leisure, hospitality, realty advancement, food and drink, retail and service organizations. Headquartered in Denver, Colorado, with locations throughout the continent, Alterra Mountain Business is rooted in the spirit of the mountains and joined by an enthusiasm for outside experience. Alterra Mountain Business’s household of varied play grounds covers 6 U.S. states and 3 Canadian provinces: Steamboat and Winter Season Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Privacy Mountain Resort in Utah; and CMH Heli-Skiing & Summertime Adventures in British Columbia. Likewise consisted of in the portfolio is Alpine Aerotech, an around the world helicopter assistance and upkeep service center in British Columbia, Canada. Alterra Mountain Business honors each location’s special character and credibility and commemorates the famous experiences and withstanding memories they give everybody. For more details, please go to

About Ikon Pass

The Ikon Pass invites skiers and riders to a neighborhood of motivating mountain locations and individuals who live and play amongst them throughout the Americas, Europe, Australia, New Zealand, and Japan. Given you by Alterra Mountain Business, the Ikon Pass opens experience at renowned and special locations consisting of Aspen Snowmass, Steamboat, Winter Season Park, Copper Mountain Resort, Arapahoe Basin Ski Location, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York City; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Top at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Crazy Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Privacy Mountain Resort, Brighton Resort, Alta Ski Location, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special deals are readily available at CMH Heli-Skiing & Summertime Adventures, the world’s biggest heli-skiing and heli-accessed hiking operation. For more details, please go to

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Amelie Bruzat
The Ashima Group



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Jobber Wiki author Frank Long contributed to this report.