$300 a day for a Kia Rio. Why rental cars prices have gone insane
“We’re looking at rates of $500 a day in some places,” he stated. “Last spring we were seeing $5 a day rentals in Hawaii. You’d never seen that. Now you’d kill for a car for $300 a day.”
A search of cars and truck leasing websites Wednesday revealed a Kia Rio, a sub-compact cars and truck, opting for $300 a day in Orlando, next week. On Maui, Hawaii, the only leasing readily available next week is a Yukon for $500 a day.
The scarcity is pronounced in getaway locations. It’s still possible to discover vehicles in other places, such as Omaha, for about $300 a week, instead of a day.
“Rental car supply is normally tight around spring break, but not like this,” stated Chris Woronka, expert at Deutsche Bank who follows the market. “Normally you have 30% more cars.”
He forecasted a variety of spikes in travel rates above 2019 levels as tourists begin to return, specifically for those who do not book ahead of time. The companies — airline companies, hotels or cars and truck rental business — do not wish to bring capability back too quick just to see travel fall off once again.
“I do think you’re going to have this period of readjustment,” he stated. “During this period of pent-up demand for travel but not enough supply, you should expect prices would be higher than in the past. The travel providers are testing the waters. We’re in uncharted territory. They’ve all lost a lot money in the last year.”
While airline companies grounded airplanes and hotels have actually closed some floorings or briefly shut in some cases in 2020, it was simpler to bring that capability back online with rebound in travel.
“Rental cars are an extreme example,” Woronka stated.
Reserve method ahead
Automobile rental business decreased to comment straight on the rates or their supply of automobiles, however they verified that the scenario is incredibly tight, and suggest that clients book well in advance of their travel.
“There are challenges in new vehicle supply, due in part to the recent global chip shortage impacting new vehicle availability,” stated Sara Miller, representative for Business Holdings, that includes the Business, Alamo and National cars and truck rental brand names. “We are working closely with our partners to continue to add vehicles to our fleet … [and moving] vehicles where possible to support regional spikes in demand.”
“We’re seeing a surge in demand for leisure travel in vacation destinations across the industry, particularly around peak travel times like spring break. Given where the industry was during this time a year ago, we’re happy to help travelers return to the road safely,” stated Lauren Appeal, representative for Hertz. “Because of the spike in demand and tighter fleets across the car rental industry, availability may be more limited.”
The rental cars and truck business have actually begun purchasing vehicles once again, however after losses in 2015 and flight still just about half of what it remained in 2019, those purchases are at a slower speed than pre-pandemic levels. Purchases of brand-new vehicles by the rental business were down more than 90% in May and June as in 2015. They have actually now bought almost 400,000 vehicles in the last 5 months, however down about 40% from its year previously purchases, according to information from Cox Automotive.
“The car rental companies would rather not have enough supply and see some higher prices than become overfleet again because they overestimated the rebound,” stated Woronka.
Jobber Wiki author Frank Long contributed to this report.